Over on Facebook, old-school text posts are still doing big numbers. X platform usage remains high, even if those users aren’t quite sure what to call it:īut the popularity of these new competitors has made one thing clear: the people are hungry for text, and not just on text-based platforms. X says its user base exceeded 540 million in 2023 and will grow to over 650 million users over the next five years (though Statista reports slightly lower numbers, as well as a dip in users worldwide in 2023). The platform formerly known as Twitter is still the most-used text-based social media app. It exploded out of the gate in July 2023, reaching more than 44 million daily active users in record time.īut don’t give up on X just yet. The Jack Dorsey-funded Bluesky Social is invite-only (exclusive!) but boasts over 1 million active users.Īnd then there’s Meta’s Threads app. Mastodon, for example, has 1.7 million monthly active users. While the shakeup at X seems to have stabilized in recent months, the uncertainty at the platform did give plenty of other text-based apps an opportunity to eat up some market share in 2023. Text-only posts are the sleeper hit of the year (and X remains on top) 16 most important social media trends for 2024 1. Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024-which is shaping up to be social’s best year yet.
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